Individual Interviews for your company site — Analysis Simplified

You’ve done the interviews – informative weren’t they? It’s now time to put all the information that may be in your head down on paper, and pull all of it together in a complete picture.

This article ensues on from our previous content which provided tips on how to conduct the interviews themselves. Here we give you some possible techniques to work with whilst examining your interviews, helping mildew your results into some thing tangible.

Form your results into a liaison

After interviews you’ll find that curious about lots of interesting thoughts and ideas moving around your head, but perhaps in zero clear composition. The effects will be easier to understand and convey to others if they are purchased into a apparent narration.

The simplest way to do this to achieve this is to place everything down on paper and then sift through the results to build a final single story.

Post-it notes & a bright white board

* Put all the concepts, strategies and conclusions you found in each interview onto post-it notes (each point ought to be on its own note).
* Attempt to avoid long phrases as you should be able to quickly scan that and know very well what it refers to, each sticky should just contain about 10 sayings.
* Twenty-four hours a day use brief quotes or simple summaries if they sum up the finding well.
* Squeeze in a number or an interviewee name to the corner so you can keep track where each post-it came from.
2. If you evaluated people via differing communities (for case new and returning customers) patterns will be easier to area if you place a symbol on each post-it (or used colour co-ordinated post-its) to show which usually group they will belonged to.

After the selection interviews you’ll know the common styles that seem through the interviews, so maneuver the post-its around and group these people accordingly.

Spend some time with this, you may find the original groupings alter over time. Sometimes it is called an ‚affinity diagram‘. An advantage of using post-its is that you can see the whole of your outcomes at once, rather than seeing a small part on the screen any kind of time one time. Seeing the ‚big picture‘ will assist you to visualise what’s going on more easily than attempting this visualisation in your mind alone. An additional is that post-its give you the overall flexibility to make additionally changes to your diagram whenever needed.

In case you are able to, accomplish this on a white colored board. This has 2 advantages:

* You may draw wedding rings around the categories, and add réflexion where necessary.
* The post-its will probably stick and stay where you need them (rather than deciding to fall for the floor at the most inopportune times).

Essentially you’re setting up a visual counsel (almost a mind map) of the effect. Once it could visualized, you will discover it’ll make a lot more sense.

Don’t forget as to why you were conducting the interviews

The first content emphasized the necessity to have a specific goal the moment conducting the interviews:

„The aims of interviews should be discover:

5. Users‘ needs and goals.
* Just how users carry out tasks in your site (or would carry out if features was available).
* What users think the site presents them (and what more they really want/need). “

This may act as a useful framework to make use of your results, and should end up being remembered whilst conducting the analysis. Nevertheless keep in mind that the beauty of interviews is definitely their flexibility so if you look placing an alternative solution focus on the results explains your studies, you can do so.

Bounce your ideas off someone else

Stand in the front of your post-its and discuss your results through with someone (or several people). Encourage questions. You will not be in a position to answer just about every question, however, you will find in which gaps in the explanations are. Talking throughout your findings will also help additional clarify your ideas, and you’ll comprehend where the breaks are within your overall picture.

You may also discover bouncing recommendations off those that didn’t attend the selection interviews useful. Discovering the outcomes with somebody with a distinctive perspective from your own can create ideas did you know have considered or else.

Take your time

You will find the first couple of hours will be stuffed with a frenzy of authoring and collection post-its, you must then sleeping on the end result. You will find the subconscious help keep on working on the problems, and you could well discover you arise with further ideas, or when choosing a soak within a bath, or perhaps on the walk home… There always exists further parts to add, and changes to be made to your cast diagram.

Expanding your findings from selection interviews is like possessing a photograph manually ,. It takes some if you run through the procedure then the final result is much less it should be. Spend some time over the every stage, you may have been given a phenomenal amount info to procedure during the selection interviews, so ensure every thing relevant gets down and a clear general message is capable of develop.


Once if you’re done it really leaves the ‚simple‘ couple of:

* Producing whatever alterations are needs to your site
2. Producing gentes
* Checking out problems with your site
2. Directing new design concepts

another one in the thousands of complications interviews can easily feed extremely useful info into . But these „small“ concerns might be made easier knowing the hard work can pay off arrive go live.

As mentioned in the previous document „interviews are a good way to find complex information about your users“, just remember that more hard work is needed than expected to get those awesome results.

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